Beau Brummell was, according to Gillette, the greatest dandy of all time. I’m not sure if that is a good thing or not. A dandy is, after all, a man unduly concerned with looking stylish and fashionable. So that would mean that Beau Brummell was the most foppish1 man ever – and while I enjoy a good shave, I wouldn’t say I’m unduly concerned about my looks.
Gillette’s 1917 Beau Brummell advertisement
I guess I get what they are trying to say; whereas a foopish dandy during the regency era2 had to resort to tweezers and a lot of time to get a BBS, the vain boulevardier of the late 1910’s may simply give himself a quick shave with a Gillette safety razor.
The ad repeats the claim that the Old Type3 was adjustable. This was a common claim in early Gillette advertisements, but I am dubious as to how well it would have worked – even with the ticker blade originally used.
Using Beau Brummell as their figurehead might not have been the brightest idea Gillette ever had, by the way. Yes, he was the arbiter of men’s fashion in England for a few years, but after a quarrel with the Prince Regent he not only went into debt but had to flee the country. And yes, his name is still associated with style and good looks, but he died insane and shabby in exile. Perhaps not the image you want in your head with you see a razor?
Footnotes:
The foppishest?
From 1795 to 1837 or so – or in between the end of the American Rebellion and the accession of the less than amused Queen Victoria.
As I briefly mentioned in a post a couple of years ago, the idea of a heated razor is old. As old as the idea of self-lubricating razors and self feeding brushes. And a heated safety razor makes about as much sense to me. It may make more sense if you’re bathroom is frigid and you don’t have endless hot water straight from the tap. And it obviously made some form of sense to Leon and Thomas J Henderson back in 1935 when they applied for a patent for their variation on the theme of heated safety razor.
People get bright ideas now and then – and by that I mean people trying to puta light in or on their razors. The light attachment patented by Jacob N Garfunkle in 1927 is just one in a long line. Personally I like turning up the light in the bathroom, but a century ago that might not have been an option.
But first, let us see what Jacob was trying to achieve with his invention:
Wikipedia, in their article on shaving soap, sort of implies that a 1867 patent for an improved shaving mug is the first patent for a scuttle. And while I haven’t tried to verify that claim, if this isn’t the first scuttle it is an early scuttle for sure.
I recently received a slightly unusual update from Phil. Normally he sends out offers for new soaps, news on new razors, and all the fun stuff. This one is a lot less fun… double so since this also seems to be why the ShaveNook – my favorite shave forum – suddenly disappeared.
I’ll quote the newsletter in full:
A parasitic low life is trying to sue us for $25,000 claiming that the Bullgoose website is not ADA Compliant. He apparently makes his living by shaking down businesses and as of last week, he had 188 open ADA cases against other businesses.
Rather than settle, we have decided to fight this legalized extortion. Someone needs to draw a line in the sand and stop this scoundrel. Please help our fight for justice by placing an order. Anything helps in this crazy time.
From Phil’s newletter
While I am all for making websites accessible, this do not appear to be the goal of the plaintiff. As a matter of fact, my own cursory research using a free online tool seems to indicate that the BullGooose Shaving Supplies website is ADA compliant or mostly so.
There is a wider danger here though. Most shops and forums catering to our hobby is small operations, usually run on a shoe string budget and by people who isn’t up to dealing with a lawsuit. So litigation like this pose a real risk – small shops, artisans, and forum administrators may well opt to shut down rather than try to fight a legal battle.