Shaving with Science!

For a large part of the last century scientists were often seen as heroes – using Science! to make life better in every way*. So it’s no big shock when Johnson & Johnson used a scientist as their eye catcher when they told everyone about their new shaving cream soap in February 1919… this was no ordinary shaving soap – this soap was infused with Science! and the result of careful study and years of research.

According to the advertisement, it not only gives abundant lather, softens the beard and give a smooth safe, but it has sterilising and soothing properties, is clean and safe – because of all the Science! in it, I guess.
Get it from your druggist, whom apparently serves you well and deserves your patronage.

*) When they wasn’t busy thinking up ways to help us kill each other faster and better**, that is.
**) Which was still Good, as long as it was Our scientists who figured out how we could do it to Them and not the other way around.

2020 teaser

Stay tuned…

Start the new year right

There is a million or so vintage advertisements referring to Christmas, but only a few that I can find that reference New Years. This Barbasol advertisement is one of the better.

Available in tubes and jars. Large size 25 cents, giant size 50 cents, family size 75 cents. I guess the later means the lady of the household can shave her legs as well?

…a tingling PREP shave

I have to admit that until I stumbled over this vintage advertisement I had never even heard about this brand – and as excited the guy seems, I want to try it now.

Poking online I do see that there is a brand of the same name that is still available, and that claims to hark back to the 1860’s… it is tempting to see if I can score some.

Update: After talking with @ShavingZA on Twitter, I got more than tempted – so I ordered some from the UK. Watch this space!

Nicholas Testi’s “dispensing tube”

From time to time you might have good reason to use a brushless cream… but using your hand to put it on makes your hands all sticky and gooey. But the a solution to that problem was patented by Testi Nicholas back in 1939: a roller that replaces the cap of the tube, aiding in the even, controlled application of shaving cream. Or, in the words of the patent:

This invention relates to collapsible tubes for dispensing cream, paste, ointments and the like and consists in a unitary device which may be supplied as part of the tube structure or as an attachment thereto for effectively sealing the tube, except when it is subjected to a discharging pressure, and for controlling and distributing or applying the discharged contents uniformly to the treated surface. An important field of use of my invention is in connection with tubes for. dispensing shaving cream. For purposes of illustration, therefore, the invention will be herein shown as embodied in an attachment to be retained by the user and affixed to the tube in place of the usual screw cap.

The whole invention consists of a frame, into which a distributing roller and a slotted rubber disk sits. The rubber disk keeps the cream from leaking out when there is no pressure on the tube, and the roller is then used to spread the cream evenly across the face.
Even if the original patent was assigned to Gillette it is long expired, so anyone wanting to have a go at this can… someone with some skill and a 3D printer can probably make bespoke dispensing tubes.

Schick makes Santa want to shave

A seasonal Schick advertisement from 1950 or 1951.

While the travel set and Twinjector looks nice, I must admit that the idea of 120 blades – Years Supply – is an oddly tempting gift to receive.

A Gift with a Purpose

An interesting angle on this one; using a safety razor would save you money! It might even been true in the days before Razor Acquisition Disorder…

The razors mentioned would peg this advertisement to the 1910’s, 1920’s, or thereabouts. One online resource – which didn’t mention sources – claims 1916 as the date. If that is correct, the claim of 40-50$ saved in a year equals about 950-1200$ today – not an insignificant amount by any stretch of the imagination.

What did you get for Christmas almost eleven years ago?

The use of customer reviews and letters of  recommendation do – possible to the surprise of people who have grown up since online shopping became a huge thing – go back decades, if not centuries. During my meandering online wanderings I’ve found this example from a century ago.

As far as a little searching can tell me, Ralph V. Hinkle was no one special… not famous, at least not outside his immediate area. An Every-man, if you prefer that term, someone other customers could relate to.
There is off course the possibility of the letter being fake, written by the Rubberset marketing department, but would that be any different than today?
As an aside my oldest brush still in rotation is about a decade old too; an Omega 10048 – it shed a few hairs the first year or so, but is otherwise even better now than when I took it out of the box.

Are You a Friend of His?

Is this why there are so many vintage Gillettes in near mint condition? You don’t know what to get for your friend, so you buy him a razor… just as several other friends of him did. After all, the ad promises that it’ll be “the happiest hit of the all the gifts at Christmas”.
Guy ends up with half a dozen razors, sticks five in a drawer and uses just one…

Old advertisement – four biggest nuisances?

If old advertisements are to be believed, wetshavers in the Olden Days must bave been pretty easy to annoy…

According to this lovely Schick advertisement from 1958, the biggest shaving nuisances are having to touch the blade, having to take apart your razor, wasting time and irritated skin.
I can see the last one being a pain in the posterior, but the other three? Might be marketing desperately coming up with ways the injector outperforms the double edge, might be thin skinned shavers.
A couple of other take-aways; allegedly you can shave faster with an injector than any other razor – other ads from the period suggest up to five times as fast, but I would like to see the data supporting that assessment – and a brand new Schick with twenty blades costed the equivalent of eleven and a quarter US dollar.
As a sidenote the picture in the advertisement clearly shows a late G-type razor, a style that as far as I can find went out of production three years before the ad was printed. Reuse of existing graphical elements, or selling of the last of the old stock?