A slightly newer advertisement than I’ve brought up lately, Gillette released this at about the same I was born. There is a couple of interesting points to make when it comes to the ad and what it shows.
Continue readingAn advertisement from the November 26, 1910 issue of The Saturday Evening Post (Palm Coast, Florida, USA), showing the “Gillette Slide”.
Continue readingAnother commercial that wouldn’t fly today – canned goo for the ladies.
The fresh, clean, Gillette look – every time you shave. Yours for 25 shilling, after you invented and built a time machine off course.
Today I learned that Gillette sold something called a Brush Plus in the eighties… maybe before and after that time too. It worked by lettings the shaver turn a knob to push shaving cream into the knot. And it’s not exactly a new idea, but before we look at older patents let us look at what it actually is.
Continue readingOld advertisement often seems more honest than the ones I’m subjected to today. Back in the day, an advertisement tried to sell a product. Today they seem to often try to sell a lifestyle – or the image of a lifestyle.
As an example, take this Gillette advertisement from 12th august 1904.
Buy one. Try it for a month. Not happy? Here is your money back, and you’re welcome! After all, Gillette back then stood behind their razor – instead of trying to sell the idea of being smooth shaven.
Although… I suspect they would happily deduct the cost of the one to three blades you had used during that month.
Razor: Gillette Slim
Blade: Lord Racer
Brush: Omega #10048
Lather: Prairie creations Walter
Aftershave: BullDog Sensitive Aftershave Balm
Additional Care: Alum Block
Razor: Gillette Slim
Blade: Lord Racer
Brush: Semogue TSN LE 2012
Lather: Jabonman Mediterráno L.E. BullGoose
Aftershave: BullDog Original Aftershave Balm
Additional Care: Alum Block
Razor: Gillette Slim
Blade: Lord Racer
Brush: Artesania Romera Manchurian Badger, imitation horn
Lather: Pereira Shaving Soap Stick w/ activated charcoal
Aftershave: Barber No3 Marmara
Additional Care: Alum Block
Razor: Gillette 1958 TV Special
Blade: Lord Racer
Brush: Vie-Long #12705
Lather: Pereira Shavery Orange Blossom w/ activated charcoal
Aftershave: Barber No3 Marmara
Additional Care: Alum Block