Old advertisement often seems more honest than the ones I’m subjected to today. Back in the day, an advertisement tried to sell a product. Today they seem to often try to sell a lifestyle – or the image of a lifestyle.

As an example, take this Gillette advertisement from 12th august 1904.

Buy one. Try it for a month. Not happy? Here is your money back, and you’re welcome! After all, Gillette back then stood behind their razor – instead of trying to sell the idea of being smooth shaven.

Although… I suspect they would happily deduct the cost of the one to three blades you had used during that month.