The original Schick Repeating Razor

We all know that the Type A was the first Magazine Repeating Razor. But nothing gets created in a vacuum, and Jacob Schick filed a patent for his first repeating razor as early as 1921. And while it could hold a blade pack in the handle as the later types A through C, the main magazine was in the razor’s head.

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Shave of the day 20th March 2024

  • Razor: Schick “Lady Eversharp”Blade: Personna Injector
  • Brush: Semogue TSN LE 2012
  • Pre-Shave: Proraso Pre Shave Cream
  • Lather: Mike’s Natural Soaps Peppermint & Rosemary
  • Aftershave: Myrsol Aqua Balsamica
  • Additional Care: Alum Block
SOTD 2024 03 20

A nice midweek shave in a light brown colour.

We menfolk don’t like to buy “cheap”…

…at least if the old ad for the Bessegg blade is to be believed. Speaking as one of the menfolk, I’m inclined to agree.

I’ve talked about Bessegg before – covering both the blades and two ads for their razor. Today we have a blade advertisement, which according to the source is from 1935. The Bessegg factory operated from 1927 until 1961, so bare minimum the advertisement cannot be older or newer than that.

The Bessegg ad - talking to the menfolk
The Bessegg ad – talking to the menfolk

A quick translation;

We menfolk don’t like to buy “cheap”. We want something good – something first class – BESSEGG

BESSEGG BLADE
“The new quality” – 25 øre per blade – Norwegian and good

Cheap, in context, don’t mean inexpensive. It means something cheaply or shoddily made. And as one of the menfolk, I can attest that I don’t want a cheap blade in my razor – but I’m more than happy to buy inexpensive blades if they are good.

For context, 25 øre in 1935 is 16 kroner and 23 øre today – or 1.52 USD / 1.40 EUR / 1.20 GBP.

Per blade.

So not cheap in the more vernacular meaning of the word either.

Shave of the day 18th March 2024

  • Razor: Schick “Lady Eversharp”
  • Blade: Personna Injector
  • Brush: Artesania Romera Manchurian Badger, imitation horn
  • Pre-Shave: Proraso Pre Shave Cream
  • Lather: Asylum Shave Works Flying Mango
  • Aftershave: Barber No3 Marmara
  • Additional Care: Alum Block
Sotd 2024 03 18

Starting strong on the new week.