I’ve mentioned the Bessegg brand name before, both the razor and the blades. But recently I learned that the company – which was started in 1927 – was an early adopter of the art of advertisement.
Well, at least if a 1929 book by Thor Bjørn Schyberg on how to make advertising profitable is to be believed.
![](https://wegianwetshaving.com/wp-content/uploads/2022/03/Skjermbilde.png)
So what does this good, profitable advertisement say? Well, not too much.
Do you find shaving to be a bother?
Yes, for who don’t? But that is why you must assume that any man wll be happy to pay 5 or 6 kroner to gain a razor that gives them a comfertable shave for life.
Therefore a Bessegg razor today!
Five or six Norwegian kroner back then is 175 to 210 kroner today – or about 20 to 24 US dollars. So not too stiff of a price, and on level with what a foreign razor would cost. The razor itself looks like quite slick three piece design, that I wouldn’t mind trying hands on.
Cool, i do have some of their old blades