Shave of the day 16th April 2021

Razor: Merkur (?) NOS Bakelite Slant

Blade: Wilkinson Sword

Brush: Vie-Long #14033

Lather: Pereira Shavery Shaving Cream w/ Activated Charcoal

Additional Care: Alum Block

Let the Gillette prove itself

Old advertisement often seems more honest than the ones I’m subjected to today. Back in the day, an advertisement tried to sell a product. Today they seem to often try to sell a lifestyle – or the image of a lifestyle.

As an example, take this Gillette advertisement from 12th august 1904.

Gillette advertisement from 1904, extolling the benefits of no stropping, no honing, and money back if not happy.
Gillette advertisement from 1904

Buy one. Try it for a month. Not happy? Here is your money back, and you’re welcome! After all, Gillette back then stood behind their razor – instead of trying to sell the idea of being smooth shaven.

Although… I suspect they would happily deduct the cost of the one to three blades you had used during that month.

Shave of the day 14th April 2021

Razor: Merkur (?) NOS Bakelite Slant

Blade: Wilkinson Sword

Brush: Wilkinson Sword Badger

Lather: Dr Selby Lavender

Additional Care: Alum Block

Shave of the day 12th April 2021

Razor: Merkur (?) NOS Bakelite Slant

Blade: Wilkinson Sword

Brush: Vie-Long #13051M

Lather: Williams Mug shaving soap

Aftershave: Barber No3 Marmara

Additional Care: Alum Block

Shave of the day 9th April 2021

Razor: Phillips Philite

Blade: Wilkinson Sword

Brush: Brush Experimental Alpha

Lather: Pereira Shavery Baron’s Choice

Aftershave: Barber No3 Marmara

Shave of the day 7th April 2021

Razor: Phillips Philite

Blade: Wilkinson Sword

Brush: Brush Experimental Alpha

Lather: Proraso Menthol & Eucalyptus

Additional Care: Alum Block

Shave of the day 5th April 2021

Razor: Phillips Philite

Blade: Wilkinson Sword

Brush: Brush Experimental Alpha

Lather: Asylum Shave Works Frankincense & Myrrh

Aftershave: Barber No3 Marmara

Additional Care: Alum Block