“Why don’t she shave” – body shaming to sell hair removal

Over the years companies and individuals have used many underhanded tricks so sell stuff, but one that really gets my goat is body shaming… preying on the insecurities of people to separate them from their money. This is one of the worst examples – from the 30’s – I’ve come across in a while, but the whole modern concept of ladies shaving started out as body shaming to sell razors (and blades) to the ‘other half” of the population…

I would have liked if we – as a society – had outgrown these kinds of underhanded tricks from advertisers, but you only have to look around to realise that it’s worse than ever these days.

Norway’s oldest soap factory – another bit of history

So I was poking around on the internet again, and stumbled over a reference to “Balder Barbersåpe” – ie: the shaving soap of the Norse god of light, joy, purity and the summer sun, son of Odin (Wotan) and Frigg (Frige) – and off course I had to dig more.

So spooling back to 1858, a 19 year old boy travelled from Kristiansand (south coast of Norway) to Schleswig (then southern Denmark, now northern Germany and further on to Neuwild by the Rhine before wrapping up in Holland.. his mission? Learn to make soap!

Returning to his home town in 1859, the now 20 year old young man started his own factory for making soap and candles – the first dedicated soap factory in Norway -and named it Walhalla (as the spelling was at the tme)

As for the selection of goods, it was fairly diverse; candles made from tallow and wax, colognes, hair oils, some incense, so called “green soap” (a soft soap made from potash and fats) and – most interesting for us – shaving soap.

“Balder – the soap is mild and clean and free of all harsh chemicals. It’s long lasting and cheap to use.”
Calling your shaving soap for Balder makes a lot of sense when your factory is Valhalla. The package in the image is from the 30’s, as can be guessed from the art and colour scheme.

As for when the factory closed / was sold / changed names I don’t know.. last solid reference I got from a quick search is from 1953, when the factory was almost a century old. There is a current company with the same name in Norway, but it’s only a couple of years old and don’t make soaps at all.

Another trio of old Norwegian razor blades

There was more razor blade manufacturers than I ever suspected in Norway back in the day – “Knut A Rasmussen” from 1928 was one of the larger ones, able to make 6 million blades a year in 1938, which was not bad in a country that had about 2.8 million inhabitants at the time. Like most other Norwegian razor blade manufacturers they was gone by 1956, killed off by cheaper imported blades.

Manufactured blades under three different brands; Lyn (lightning), Nordenvind (Northern Wind) and Skarphedin (Son of Njål, from the old norse Njål’s Saga). Like the Nordkapp I mentioned last week, the labelling on the various blades speak volumes of the political and military situation at the time; i.e.: Norway was occupied by Nazi Germany, and a puppet regime was at least trying to pass themselves of as having the trappings of power.

A simple, no nonsense early wrapper. I like how the N is a lightning bolt, a visual reference to the name of the blade.

“The Northern Wind” factory employs only Norwegian workers, and is the only factory in Norway which uses the old – but for razor blades new – grinding method “obliquely on the edge”. For raw materials is used the best quality special-steel, 15% thinner than normal. Each blade controlled”
The reference to using only Norwegians cuts both ways, interestingly enough. The German occupiers and the Quisling collaborators tended to come down heavily on anything that hinted at the western allies, while the public tended to boycott any industry that had overt connections to Germany.

Same text as above, except not mentioning the thinner blade. I assume that means this wrapper hid one of the old style thicker blades.

“The Northern Wind” razor blade is manufactured by Norwegian workers in accordance with a particular technique that is the result of long experience and thorough experimentation. Only the highest quality Swedish special-steel – 15% thinner than normal blades – is used as raw material, and the manufacture is carried out as precision work. Each blade is controlled. It has an edge that lasts longer, and that will give a better and more comfortable shave.

Not much to say, apart from enjoying the logo and how it’s used on both sides of the wrapper.

Remove the blade carefully from the wrapper. Don’t destroy the fine edges by tearing of the paper.
Good advise today as well… Have to wonder what made this blade “New” though… other than the wrapper.

NOR VA is not a new brand, but a “no brand” – it is short for Norsk Vare (Norwegian Goods). During the War (aka WW2), there was a move to remove the brand name on certain items – soap was the most well known – in order to aid rationing and prevent black marked trading of more popular brands. I suspect this is caused by some of the same logic, but since the back of the wrapper is unchanged, it’s still easy to identify the blade.
Rustfritt means stainless by the way – a direct translation would be “free from rust”.

Another simple wrapper, with less text than many. Skarphedin is an old norse name from the sagas – skarp means sharp, and I’ve not found exactly what Hedin means, even if the name is not died out yet. One source claims it comes from Heðinn, meaning ‘fur jacket’, and that sounds reasonable.

An evolution of the previous wrapper? The logo have been replaced by a viking style head, and the encouragement to unwrap carefully is back on the wrapper.

I suspect this is a post-war blade, due to the more fancy print. The back gives some interesting information;
Blue wrapper: Stainless, luxury quality
Red wrapper: extra thin, not stainless

Nordkapp – yet another vintage Norwegian blade

So I was puttering around the internet… again.

Sort of poking for information on vintage shaving gear… again.

Stumbled over a now defunct Norwegian manufacturer of razor blades… again.

Nordkapp (the North Cape) was one of two trademarks used by “Nye Norske Barberbladfabrikk” (New Norwegian Razor Blade Factory) in Oslo. Company founded in 1940, likely after the German invasion severly reduced the import of blades from the UK and US. Folded sometime between 1949 and 1951, likely killed off by imported blades.

Back of the sleeve states that the price was 17 øre per blade, and that each blade was controlled for quality. To compare; adjusted for inflation, that would be almost 5 Norwegian kroner today, or roughly 60 US cents. Listing the price per blade can also be an indication that blades were sold as singles… something that makes the mind boggle a bit today.

Fram – meaning Forward, but obviously named for the well known polar ship – was the other trademark used. Front of the sleeve states the blade is made from “first class Swedish steel”, while the backside states – in addition to the quality control statement – that it’s made with Norwegian money and Norwegian work. Portraying the factory as wholly Norwegian was probably a smart thing to do both to the public and the occupiers; the Germans and the Quisling collaborators tended to come down heavily on anything that hinted at the western allies, while the public tended to boycott any industry that had overt connections to Germany.

All in all a fun little excursion into Norwegian razor blade history.

Bought an Asylum Evolution!

I’ve been lusting for one of BullGoose’s Asylum Evolution razors since I found out he was planning to make an homage to the Darwin Double Edge razors from the 1930’s. The design of the Darwin was one of a kind, and the Evolution takes it to the next level. Shavers I’ve trust have given it rave reviews across the board, and since I’ve managed to put enough money aside on my shaving budget last year… I ordered one!

So excited I can hardly wait for it to make it’s way over here!

Høvding – another Norwegian razor blade brand

Høvding (“chieftain”) was as far I can tell manufactured from 1935 to at least 1951… factory located in Sarpsborg like the Bessegg I posted about a while back – probably due to access to ample hydroelectric power, easy access to transport and a well developed metal industry.

The word “høvding” comes from the old norse term for head (“hǫfuð”), and can also mean a leader in a narrower field… for instance art, politics, or polar explorations. With that in mind it’s not a big surprice that the factory used Fritdjof Nansen and Roald Amundsen to sell their products; both was and is considered “chieftains” in Norwegian polar history.

Like other Norwegian manufacturers of razor blades, they probably folded when imports got cheap enough to drive them out of the market.

No shave of the day 4th January

Getting the most out of my last day of vacation…

Wooden disposables; the Welch’s Saratoga and the E-KON-I-ME

 When you think “disposable razor” today, you think plastic. But there was a time before non-biodegradable materials were the material of choice for things used a few times and then dumped in the landfill… and in those days a lady would want smooth legs and hairless pits even if she had forgotten her grooming equipment when she went on a unplanned rendezvous.

Enter the Welch’s Saratoga Disposable Razor and/or E-KON-I-ME (economy?) razors, identical in all but name as far as I can tell, and both also used the trademark “Just A Little Shaver”. A perfectly safe hair remover that would aid you in removing objectionable hair.

Robert K Waits’ compendium tracks the trademark back to 1917, not that long after we as a society started body-shaming women into shaving their armpits (which happened in 1915).

The razor was made by Woodward-Williams Co. Inc., of Rochester, NY. Given that the only difference is the markings on the head, and that Saratoga apparently was a popular summer resort, I assume it was possible at the time for a hotel or resort to have razors like these rebranded as a promotional item… something you could keep for a while as a tangible reminder of the unplanned rendezvous you suddenly went on.

The razor itself is simple enough; all wooden construction, a head with an open comb cut on one side and a slot for a blade, and a fairly stubby handle. Given the coarseness of the comb – only five teeth across the whole razor – it probably wasn’t the smoothest of razors out there… but it was available on site as it were, and if you really need a shave a razor in your hand is ten times better than a razor at home.

 

The E-KON-I-ME brand was also used on a razor blade sharpener. The name makes more sense for that product, so I’m assuming in the absence of firm information that the sharpener started manufacture before the little wooden disposable.

A bio-degradable disposable would be a nice option to have today, but I think I would prefer something a bit more refined than these wooden ones. Still fun to dive into what little I could find about them and share with my readers.

A head barber shave

According to Captain Charles of the Lusitania – greatest ship afloat – everyone can get a “head barber shave” from an Auto Strop razor… because while everyone can move a razor across the face, only a “head barber” can properly strop and hone a blade.

A few interesting titbits; the reference to Lusitania as the greatest ship afloat, as well as placing I T W Charles as the Captain, dates the advertisement to a narrow time frame. It must be from after 7th September 1907, which was the date of the maiden voyage for the Lusitania. It must be from before the Great War, since as far as I can tell her two wartime captains were Captain Dow and – off course – Captain William Thomas Turner.

Best guess places this advertisement around 1910 – before the Gillette’s with their disposable blades made the idea of stropping a safety razor obsolete.

As a side note, I’m really curious as to the “slaughter of the innocent” booklet they mention in the text – the only thing I find online about that is more recent than this advert, and has little to do with shaving.

Out with the old, in with the new…

…as long as the ‘new’ isn’t cartridge razors – they work for some, but not for me.

It is the time of year when most people gets a little introspective, wondering how they measured up to their own standards the last year and how they can improve their performance in the year ahead… the time when one is most likely to reexamine ones goals in life, and make resolutions that will be broken within a few weeks.

Unsurprisingly, it is much easier to say one is going to do something than to actually do it.

It is also – at least up here in Norway – the darkest time of the year.. the sun is coming back, but it will be weeks or even months before the sun comes back.. but as it was pointed out to me a few weeks back when I was even further north; you don’t really learn to enjoy the sun and summer until you lived through a dark winter.

So.. here I stand. The old year behind me, the new ahead of me. Looking forward to brighter times, and without any resolutions other than to keep on shaving, keep on enjoying it, and keep on telling you all about it.

Happy New Year everybody – take care of yourself and your loved ones.