Shave of the day 27th May

Razor: Gillette Single Ring
Blade: Shark Super Chrome
Brush: Vie-Long #14033
Pre-Shave: The Lavish Gentleman Natural Strength Oil Cleanser
Lather: Crabtree & Evelyn Sandalwood
Aftershave: BullDog Sensitive Aftershave Balm
Additional Care: Alum Block, BullDog Original Beard Oil, & Pereira Shavery Boomerang Beard Comb

A 1957 Gillette Toggle advertisement

As a point of reference, 10$ in 1957 is about 91$ today when inflation is taken into account. Not too bad considering the complexity of the design.

Shave of the night 25th April

Razor: Gillette Old Type “Khaki”
Blade: Lord Super Stainless
Brush: Omega #50014 Travel
Lather: Pereira Sample
Aftershave: Krampert’s Finest Bay Rum
Additional Care: Alum Travel Stick, & WSP Matterhorn Beard Oil

Shave of the day 24th April

Razor: Gillette Old Type “Khaki”
Blade: Lord Super Stainless
Brush: Omega #50014 Travel
Lather: Pereira Sample
Aftershave: Krampert’s Finest Bay Rum
Additional Care: Alum Travel Stick, & WSP Matterhorn Beard Oil

King of them all – things we can learn from old advertisement

King of them all! …well, possible ahead of the pack early last century at least.

An advertisement from 2 September 1905 that I stumbled over at Wikimedia that peeked my interest.

While I do doubt the claim of 20-40 shaves per blade, it could be that the thicker carbon-steel blades kept their edges longer than the thinner stainless steel blades we use in this day and age. Or might people have coaxed that many shaves out of them due to the cost of replacement, much like many people today pushes as many shaves as they can out of cartridges before shelling out for new ones?

Taking inflation into account, the set of a razor with a dozen blades would set you back 146$ today – a not insignificant investment. A replacement pack of twelve blades would cost just shy of 30$… which is definitely in the same league as replacement cartridges today. If I paid 2.50$ per blade, I would try to coax a month of shaves out of it too.

In a way it makes sense that Gillette would charge as much for blades back then as they do for carts today. The safety razor wasn’t about liberating men from the tyranny of the barbershop, or helping the working stiff save money… it was about creating a market with vendor lock in and a steady revenue stream. People invest in a razor, and will return year after year to buy blades… and as long as you control the patents, you have in effect a walled garden. Other manufacturers can’t step in to offer compatible blades cheaper without infringing on your patent, and the users can’t get out without giving up on the money they have invested so far (the sunk cost fallacy).

Shaving with an old fashioned safety razor might save you money compared to the alternatives today, but when the old fashioned was the cutting edge, you paid to be part of the first adopters.

Old soldiers never die

My Gillette Old Type from my vintage Khaki Kit still gives great shaves a hundred and one year after he was born – try that with a cartridge razor…

Shave of the night 7th April

Razor: Gillette Old Type “Khaki”
Blade: Lord Super Stainless
Brush: Omega #50014 Travel
Lather: BEA Shavestick
Aftershave: Krampert’s Finest Bay Rum
Additional Care: Alum Travel Stick, & WSP Matterhorn Beard Oil

Shave of the day 5th April

Razor: Gillette Old Type “Khaki”
Blade: Lord Super Stainless
Brush: Omega #50014 Travel
Lather: BEA Shavestick
Aftershave: Krampert’s Finest Bay Rum
Additional Care: Alum Travel Stick, & WSP Matterhorn Beard Oil

How things change

From “Shaving Made Easy”, a book printed in 1905:

THE SAFETY RAZOR.
Of recent years a great number of safety razors have been invented and placed on the market, the manufacturers of each claiming that theirs are superior to all others and that they have at last produced a razor that is destined to revolutionize shaving.
One thing may be said of safety razors in general—that if a man uses one he is less likely to cut himself, but this is all that can reasonably be said in their favor. Of course, if it were impossible to shave with the ordinary razor without cutting one’s self, then the safety razor would become a necessity. The truth is, however, that anyone who has a good keen smooth-cutting razor, lathers the face thoroughly, and will learn—if he does not already know—how to handle the razor properly, will run almost no danger. Such a man will seldom cut himself.
On the other hand, most of the safety razors are difficult to keep clean and dry, and therefore free from rust; and owing to the difficulty of stropping them, it is almost, if not quite impossible to keep them sharp. It is also difficult to make the correct stroke with them. Probably a hundred thousand safety razors have been sold in the United States within the past few years and it is extremely doubtful if ten per cent. of them are now in use.

The Gillette Safety Razor with disposable blades were first marketed in 1903, and made stropping of blades obsolete in safety razors. The rest is – as they say – history.

Shave of the day 15th February

Razor: Gillette Slim
Blade: Astra Green
Brush: X A
Pre-Shave: The Lavish Gentleman Natural Strength Oil Cleanser
Lather: Prairie Creations Walter
Aftershave: Barber No3 Marmara
Additional Care: Alum Block, BullDog Original Beard Oil, & Pereira Shavery Boomerang Beard Comb