Up or down?

The secret is the sharpness of the blade, and the reason of the sharpness is the stropping.

At least according to the people extolling the benefits of the Valet Auto-Strop razor, a safety razor that was designed to make stropping easy.

From the magazine Punch, 9th November 1927

Johnson’s Shaving Cream Soap

Johnson – from Johnson and Johnson – introduced shaving cream in a tube all the way back in 1907. And despite being launched during a minor economic downturn known in retrospect as the Panic of 1907,1 it was successful. At least in part due to the “damp soaps” used by shavers was harbouring germs. Well, at least that is what J&J claims.

Advertisement from The Literary Digest, 15th February 1919
A 1910 advertisment for Johnson’s Shaving Cream Soap
  1. Also known as the Knickerbocker Crisis…

Shave of the day 22nd March 2021

Razor: GEM Heavy Flat Top

Blade: GEM Single Edge Stainless

Brush: Artesania Romera Manchurian Badger, imitation horn

Lather: Mike’s Natural Soaps Lemongrass & Eucalyptus

Aftershave: Barber No3 Marmara

Additional Care: Alum Block

That is a very tiny barber…

Some vintage advertisements have weird taglines, at least when viewed through the eyes of 2021. Like… well, like this one for the new GEM Micromatic.

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Shave of the day 17 March 2021

Razor: Shick G4

Blade: Personna Injector

Brush: Vie-Long #12705B

Lather: Palmolive Sensitive w/ aloe vera

Aftershave: Barber No3 Marmara

Additional Care: Alum Block

Revolutionizes shaving!

The Micromatic Clog-Pruf is a great razor. But even a great razor can be part of a revolutionary offer, if this old ad is to be believed.

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Shave of the day 15th March 2021

Razor: Shick G4

Blade: Personna Injector

Brush: Vie-Long #14033

Lather: Jabonman Mediterráno L.E. BullGoose

Aftershave: Barber No3 Marmara

Additional Care: Alum Block

Shave of the day 12th March 2021

Razor: Schick “Lady Eversharp”

Blade: Schick Injector

Brush: Wilkinson Sword Badger

Lather: Asylum Shave Works Frankincense & Myrrh

Aftershave: Asylum Shave Works Frankincense & Myrrh

Additional Care: Alum Block

Three EverReady marvels!

Vintage razor advertisements can be almost as much fun as old shaving patents. And advertisements from American Safety Razor Company – the result of the 1906 merger between Gem Cutlery Company and Ever-Ready – tends to be good ones. The grinning, shaving, mad-eyed man they used as their logo / mascot makes sure of that.

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Shave of the day 10th March 2021

Razor: Schick “Lady Eversharp”

Blade: Schick Injector

Brush: Vie-Long #13051M

Lather: Arko Shavestick

Aftershave: BullDog Original Aftershave Balm

Additional Care: Alum Block