Some vintage advertisements have weird taglines, at least when viewed through the eyes of 2021. Like… well, like this one for the new GEM Micromatic.
The Micromatic was claimed to have a Little Barber in each box. A Little Barber who wouldn’t let you do some things. Who compelled you to do other things. It sounds like a bit of brainwash in each package… but it’s just their way of saying that the flat top cap of the razor encouraged you to use nice, smooth, long strokes of the razor.
Also interesting to see that GEM at this point still were pushing their double edged blades, which were interchangeable with their single edged blades. I wish they still sold those.