New improved Gillette Advertisement

When the New improved Gillette was introduced, Gillette needed a new improved advertisement too. After all, the ads for the Old Type was, well, old.

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Shave of the evening 21st May 2023

Razor: Gillette Old Type “Khaki”

Blade: Treet Platinum Brush: Omega #50014 Travel

Pre-Shave: Proraso Pre Shave Cream

Lather: GzD Shavestick

Aftershave: Krampert’s Finest Bay Rum

Additional Care: Alum Travel Stick & Oak SOS Beard Oil

SOTD 2023 05 21

Still shaving from the GoBag, but the renovation project is nearly finished. Which is good, because I am getting tired of not having a fully functioning shave den at home.

Shave of the night 18th May 2023

Razor: Gillette Old Type “Khaki”

Blade: Treet Platinum

Brush: Omega #50014 Travel

Pre-Shave: Proraso Pre Shave Cream

Lather: BEA Shavestick

Aftershave: Krampert’s Finest Bay Rum

Additional Care: Alum Travel Stick & Oak SOS Beard Oil

SOTD 2023 05 18

Gillette Contour advertisment from 1982

Old razor ads can be worth looking into. New ones can be… odd. And ones from back when I grew up can be pretty bland. Recently I found a Gillette Contour ad from when I was still in elementary school. Back then shaving was, for me at least, something grownups did before I even got out of bed.

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Gillette’s first patent filed in 1901

A few days ago we had a look at a 1917 Gillette advertisement, which referenced a patent filed in 1901. And today we look at that patent – and how it differs from Gillette’s better known and slightly newer patent for the Old Type safety razor.

But before we get into the differences, let’s see what King wanted to achieve with his invention:

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Shave of the night 14th May 2023

Razor: Gillette Old Type “Khaki”

Blade: Treet Platinum

Brush: Omega #50014 Travel

Pre-Shave: Proraso Pre Shave Cream

Lather: BEA Shavestick

Aftershave: Krampert’s Finest Bay Rum

Additional Care: Alum Travel Stick & Oak SOS Beard Oil

SOTD 2023 05 14

Shaving in the evening, since tomorrow will be busy.

Shave of the afternoon 12th May 2023

Razor: Gillette Old Type “Khaki”

Blade: Astra Green

Brush: Omega #50014 Travel

Pre-Shave: Proraso Pre Shave Cream

Lather: BEA Shavestick

Aftershave: Krampert’s Finest Bay Rum

Additional Care: Alum Travel Stick & Oak SOS Beard Oil

Worth looking into

So what makes a razor worth looking into? Well, this 1905 Gillette advertisement from the December issue of Scientific American don’t actually answer that question, but implies that the Gillette has those qualities that makes it worth looking into. It also makes some claims that are strangely familiar to what P&G says about their plastic cartridge monstrosities today…

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Shave of the evening 9th May 2023

Razor: Gillette Old Type “Khaki”

Blade: Astra Green Brush: Omega #50014 Travel

Pre-Shave: Proraso Pre Shave Cream

Lather: BEA Shavestick

Aftershave: Krampert’s Finest Bay Rum

Additional Care: Alum Travel Stick & Oak SOS Beard Oil

SOTD 2023 05 09

Old Swedish van with Gillette Advertisement

So I was rummaging around the internet again, when I spotted a pair of interesting old photos.

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