So you invented a safety razor. You designed the machinery for making blades cheaply and easily. But until you can convince shavers to buy your razor, you’re nowhere close to turning every man into his own barber.
Selling is – I’m told – mainly about presentation, double so when selling to a merchant. And who wants to rummage around in a dark box to pick up a cased razor? So Gillette bought out a patent by Mr Nelson H Fairweather for a suitable display case; one I think would be well suited to a travelling salesman peddling his wares to merchants.
The mechanism is simple, yet elegant… as the lid opens, the tray with the wares lifts up and locks in place – a neat little trick, just the thing to lend a little extra to your sales pitch.