There is an ongoing, though provoking thread over at my favourite shave forum discussing if the thrill of wetshaving is gone… to quote Phil (thread-starter and owner of BullGoose Shaving):

Nobody gets excited about anything anymore. After several years of in your face hucksters churning out new products at a dizzying pace, wet shavers as a whole (which is still a fairly small market) have simply grown numb to it. There is no longer great anticipation for a product release and nothing seems to move the needle anymore.