Gillette and two-part pricing

Note to self: Remember to hit “Publish”

I stumbled across an interesting article on BBC the other day, and wanted to share.

How a razor revolutionised the way we pay for stuff

In short it describes how the safety razor with replaceable blades – the original Gillette blades were meant to be traded in so they could be resharpened at the factory – gave rise to what is known as two-part pricing; ie.: making us pay once for the razor, and then make us keep paying for the blades.

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